Personalize welcome emails

Personalize and send meaningful welcome emails to new users after a couple of hours.

Let's say we want to send a personalized welcome email to users a couple of hours after they've signed up on our app.

We'll build a workflow that does this in 5 minutes.

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1. Create an event-based trigger

In this example, let's assume the frontend of our app connects user sign-ups to our PostgreSQL database. We'll start by setting up our Paragon workflow with an Event-based trigger so that our workflow runs when a new user is created in our PostgreSQL database.

Connect your PostgreSQL database to Paragon and create a new column labeled signedUp. We'll use this column to let us know the date and time our user signs-up.

Under Choose an action, select New record created.

Under Table, choose the table you'd like to check for new users.

Under Order by, choose the column that represents the time and date the user signed up. In this example, we'll select signedUp.

2. Delay immediately sending the email

We'll use the Delay step to wait a certain amount of time before executing the next steps in our workflow.

In this example, we want to delay our welcome email to our new users by 6 hours. Once the workflow reaches this point, it'll wait 6 hours before continuing with the next steps.

Note: Delaying a workflow doesn't prevent future executions of your workflow from starting.

Check out your workflow executions in your Task History.

3. Send the user an email

Paragon supports several integrations for messaging – and for this example, we'll use Sendgrid to send each user an email. Add a Sendgrid step to your workflow, connect your Sendgrid account, and choose the Send Email action.

Under Recipients, click the dropdown to bring up the variable menu and choose the user's email address from the PostgreSQL event-based trigger. In the Subject and Message fields, you can insert data from previous steps (e.g. your users' name, etc.) by typing {{ to bring up the variable menu.

4. Deploy your workflow

Now that your workflow is all set up, deploy your workflow by clicking the "Deploy" button in the top-right of your screen. Once you do, your workflow's Trigger URL will go live and you can start making requests to it.

Great work! We just built a workflow to send personalized welcome emails to new users a couple of hours after they've signed up!

Of course, this is just a basic example of what you can do with Paragon, and there's much more we could add to this workflow, e.g. issuing a refund, marking the user as canceled in your database, etc. We hope it gives you an idea of how to use Paragon for your own internal workflows!

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